We are

MORE THAN JUST A NUMBER.

We are

MORE
THAN JUST
A NUMBER.

Every day, cows, hens, and pigs live hidden lives - reduced to litres, kilos, and counts. But behind every number is a being with feelings, bonds, and instincts.

More Than Just a Number is a reminder that animals are not commodities, and neither are we. Through stories, we invite you to pause, reflect, and see food as care - for animals, our health, and the planet, about the lives we share this planet with, the bodies we live in, and the future we leave behind.

12,000 People choose milk instead of dairy in the world

4,52,000 Animals so far have been farmed in India till date

12,002 People choose milk instead of dairy in the world

4,52,002 Animals so far have been farmed in India till date

12,003 People choose milk instead of dairy in the world

4,52,003 Animals so far have been farmed in India till date

12,001 People choose milk instead of dairy in the world

4,52,001 Animals so far have been farmed in India till date

12,006 People choose milk instead of dairy in the world

4,52,006 Animals so far have been farmed in India till date

12,000 People choose milk instead of dairy in the world

4,52,000 Animals so far have been farmed in India till date

12,002 People choose milk instead of dairy in the world

4,52,002 Animals so far have been farmed in India till date

12,003 People choose milk instead of dairy in the world

4,52,003 Animals so far have been farmed in India till date

12,001 People choose milk instead of dairy in the world

4,52,001 Animals so far have been farmed in India till date

12,006 People choose milk instead of dairy in the world

4,52,006 Animals so far have been farmed in India till date

MEET OUR

SURVIVORS

Meet Tilly, Bablu, and Chutki - Three lives with stories of hopes and dreams! Hear them out, flip a few facts, and let them help you choose kinder swaps.

Tilly the cow

Tilly the comedian

Tilly's tale from inside the dairy walls

Chutki the hen

Chutki the chef

Choop scoops: Chutki's POV

Bablu the pig

Bablu the musician

BTS (Behind the sty) with Bablu

SOME TRUTH

BOMBS

Tap the bombs to expose the truth

Bomb 0

In India, 70%+ of dairy calves are separated from their mothers within days of birth so humans can take their mother’s milk 1.

Bomb 0

In India, 70%+ of dairy calves are separated from their mothers within days of birth so humans can take their mother’s milk 5.

Bomb 0

In India, 70%+ of dairy calves are separated from their mothers within days of birth so humans can take their mother’s milk 6.

Bomb 1

In India, 70%+ of dairy calves are separated from their mothers within days of birth so humans can take their mother’s milk 8.

Bomb 1

In India, 70%+ of dairy calves are separated from their mothers within days of birth so humans can take their mother’s milk 10.

Bomb 1

In India, 70%+ of dairy calves are separated from their mothers within days of birth so humans can take their mother’s milk 12.

Bomb 2

In India, 70%+ of dairy calves are separated from their mothers within days of birth so humans can take their mother’s milk 17.

Bomb 2

In India, 70%+ of dairy calves are separated from their mothers within days of birth so humans can take their mother’s milk 18.

Bomb 2

In India, 70%+ of dairy calves are separated from their mothers within days of birth so humans can take their mother’s milk 19.

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Why should I make a change?

Together, we’re more than just numbers.

Every choice counts - for animals, your health, and the planet. Start with one action today.

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